Bengaluru-based gold-savings platform Jar has secured ₹29 crore in fresh funding from existing investor Unitary Fund, providing the fintech startup with additional capital as it expands beyond its core digital-gold savings business.
According to regulatory filings reported by Entrackr and subsequently cited by DealStreetAsia, Jar's board approved the allotment of 1,70,589 Series B2 compulsorily convertible preference shares (CCPS) at an issue price of ₹1,700 per share. Unitary Fund subscribed to the entire issue.
The latest transaction is estimated to value Jar at approximately ₹3,155 crore post-money, about 23% above its previous funding-round valuation.
Unitary Fund Puts ₹29 Crore Into Jar
Unlike a broader funding round involving several new investors, the latest capital has come entirely from one of Jar's existing backers.
Unitary Fund invested the full ₹29 crore by subscribing to the Series B2 CCPS allotment. Jar plans to deploy the proceeds toward working-capital requirements and general corporate purposes, according to the regulatory filings.
The transaction was reported on September 18, 2026.
Jar's Valuation Estimated at ₹3,155 Crore
The relatively modest size of the investment is accompanied by an increase in the startup's estimated valuation.
Entrackr estimates that Jar's post-money valuation following the transaction stands at around ₹3,155 crore, compared with approximately ₹2,565 crore in its previous round—an increase of about 23%.
It is important to distinguish that figure from a formally announced valuation: the ₹3,155 crore number is an estimate based on the latest share allotment, rather than a valuation figure publicly announced by Jar in a company statement.
What Does Jar Do?
Jar built its consumer-fintech proposition around making savings accessible through small, automated contributions that can be invested in digital gold.
The company has targeted consumers who may not traditionally use conventional investment products. Jar allows users to begin saving in gold with amounts as low as ₹10.
In a 2025 interview, co-founder and CEO Nishchay AG told TechCrunch that Jar had surpassed 35 million registered users across 12,000 pin codes. He said around 60% of users came from tier-2 and tier-3 locations and that more than 95% were saving formally for the first time. Those figures were company-provided claims at the time.
Jar Has Expanded Beyond Digital Gold
Jar is no longer focused solely on digital-gold savings.
The company has expanded into jewellery through its Nek business and has also moved into insurance-related offerings. Its diversification gives Jar additional revenue opportunities beyond its original savings platform.
Nek sells gold, silver, diamond and lab-grown diamond jewellery. TechCrunch reported in 2025 that the jewellery platform was serving customers across more than 8,000 pin codes.
This expansion is significant because it turns Jar's existing relationship with consumers interested in gold into a broader commerce and financial-services opportunity.
Jar Had Reportedly Explored a Much Larger Funding Round
The ₹29 crore investment comes after Jar had reportedly held discussions over a considerably larger capital raise.
According to Entrackr, the startup had been exploring a potential $100 million funding round, with WestBridge Capital among the investors involved in discussions. The publication reported, citing sources, that those talks appeared not to have progressed.
Those discussions should be treated separately from the confirmed ₹29 crore share allotment. There has been no announcement that a $100 million transaction was completed.
Revenue Reaches ₹208 Crore
Jar's financial performance provides additional context for the latest investment.
The startup reported approximately ₹208 crore in operating revenue in FY25, while gross revenue was around ₹2,450 crore, according to figures reported by Entrackr. The company narrowed its losses and claimed that it became profitable during the second half of FY25.
TechCrunch had previously reported the same ₹208 crore operating-revenue figure and said Jar's broader revenue included digital-gold transactions, jewellery sales through Nek and fees from third-party distribution partnerships.
The profitability statement remains a company claim rather than an independent assessment of sustained profitability.
Who Owns Jar?
The latest allotment has also changed Jar's shareholder structure.
Following the transaction, Tiger Global holds 9.60% of the company, while Unitary Fund owns 9.50%, according to Entrackr's report based on the latest allotment. WEH Ventures holds 2.52%, while Motherson Lease Solution owns 0.89%.
Among the co-founders, Arkalagud Gowrishankar Nishchay Babu holds 25.23%, Misbah Ashraf owns 16.64%, and Captain Prashant Priya holds 7.40%.
Jar has raised more than $60 million from investors to date, according to the same report.
Funding Arrives Amid Scrutiny of Digital Gold
The latest capital raise also comes against a more complicated backdrop for India's digital-gold sector.
Entrackr reported that Bengaluru Police had registered an FIR against Jar concerning allegations of unauthorised collection of money from users against digital gold without required regulatory approvals. The Karnataka High Court declined to quash the FIR, allowing the investigation to continue. These remain allegations, and continuation of an investigation does not establish wrongdoing.
The broader regulatory distinction is also important for consumers: digital-gold products do not operate under the same regulatory framework as securities overseen by the Securities and Exchange Board of India (SEBI).
Why Jar's ₹29 Crore Funding Matters
The latest financing is much smaller than the $100 million round Jar had reportedly explored, but two aspects stand out.
First, an existing investor has provided additional capital for working capital and corporate requirements. Second, the share allotment implies a valuation approximately 23% above Jar's previous round, according to Entrackr's estimates.
At the same time, Jar is evolving from a narrowly focused gold-savings app into a broader business spanning digital gold, jewellery and other financial products.
How successfully the company scales those businesses—and how India's regulatory environment for digital gold develops—will be important factors in the next stage of Jar's growth.
