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Inside Bollywood’s Alleged Paid-Trolling Business and the Battle to Control Online Narratives
Bollywood insiders have described an increasingly aggressive online reputation-management business in which coordinated accounts can allegedly be used to promote clients, attack competitors and steer conversations around films and stars. The accounts raise a larger question for the industry: how much of the outrage seen online is actually organic?
Bollywood
‘Hanuman Ansh’ Opened at ₹10 Lakh. By Day 27, It Had Crossed ₹61 Crore
Hanuman Ansh has crossed ₹61 crore net in India after opening to just ₹10 lakh and spending its first two weeks with limited business. As the spiritual drama built momentum through word of mouth, its team also attended a special screening for inmates at Agra District Jail.
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‘Jai Hind Jai Sindh’ Introduces Gauravv Dhingra and Akaisha Vats Alongside Veteran Cast
Filmmaker Indrajit Lankesh has cast newcomers Gauravv Dhingra and Akaisha Vats at the centre of Jai Hind Jai Sindh: A Love Story, a Partition-linked romance featuring Mahesh Manjrekar, Jaya Prada, Zarina Wahab and other established actors.
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‘Hanuman Ansh’ Sets September 11 Overseas Release After ₹72.88 Crore India Run
Vishal Chaturvedi’s Neem Karoli Baba-inspired drama Hanuman Ansh will open internationally on September 11, 2026, with Hombale Overseas handling distribution in collaboration with Phars Film. The expansion follows a slow-building theatrical run that has taken the film to an estimated ₹72.88 crore net in India after 28 days.
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‘3 Idiots 2’ Takes Shape With Aamir Khan, R Madhavan, Sharman Joshi and Kareena Kapoor Set to Return
Rajkumar Hirani has delivered a major update on the long-awaited 3 Idiots sequel, confirming that the story is being written and that the casting will remain the same. Aamir Khan, R Madhavan, Sharman Joshi and Kareena Kapoor Khan are therefore expected to reunite, although Hirani says the film will move forward only if the developing script works.
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Ajay Devgn Returns to Horror as New Film With ‘Shaitaan’ Makers Begins Shooting
Ajay Devgn has begun shooting for a new untitled horror thriller directed by Rohit Jugraj. The project reunites Devgn Films and Panorama Studios after Shaitaan and Raid 2, with Ajay Devgn, Kumar Mangat Pathak and Abhishek Pathak producing. The makers are keeping the storyline, remaining cast and release date under wraps.
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‘Drishyam: The Conclusion’ Trailer Gets CBFC Clearance Ahead of Ajay Devgn Film’s October 2 Release
The theatrical trailer of Ajay Devgn-starrer Drishyam: The Conclusion has received clearance from the Central Board of Film Certification (CBFC) with a U/A 16+ certificate, according to a new report. The 2-minute-52-second promo was certified on September 1, setting the stage for the final promotional campaign ahead of the film’s theatrical release on October 2, 2026.
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Esha Deol Joins ‘Malamaal Weekly 2’, Calls Script ‘Absolutely Hilarious’ as Massive Cast Takes Shape
Esha Deol has confirmed that she is joining Malamaal Weekly 2, marking her return to a full-fledged comic caper. The sequel is assembling a large ensemble that includes reported or confirmed names such as Paresh Rawal, Riteish Deshmukh, Rajpal Yadav, Raveena Tandon, Parineeti Chopra, Shilpa Shirodkar, Fardeen Khan, Mahesh Manjrekar, Elvish Yadav and Soniya Bansal. Filming is expected to begin in November 2026.
Bollywood
Swara Bhasker Breaks Silence on ‘Padmaavat’ Jauhar Backlash: ‘I Never Called Rani Padmavati a Coward’
Swara Bhasker has responded to renewed criticism over her comments on the jauhar sequence in Sanjay Leela Bhansali’s Padmaavat. After a clip from a recent Delhi event went viral, the actor said her remarks had been misinterpreted and insisted she never called Rani Padmavati or women who performed jauhar “cowards.” Bhasker said her criticism was instead focused on what she believes the cinematic portrayal communicates to survivors of sexual violence.
Bollywood
Kareena Kapoor–Prithviraj’s ‘Daayra’ Trailer Sparks Buzz With Intense Battle Over Law and Justice
The trailer for Meghna Gulzar’s Daayra, starring Kareena Kapoor Khan and Prithviraj Sukumaran as senior police officers, has been unveiled ahead of its September 18 theatrical release. Inspired by true events, the crime thriller places DCP Ajooni Kohli and DCP Raman Kumar on opposing sides of the same system while examining questions of justice, accountability and the limits of the law.
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Badshah and Isha Rikhi Announce Separation Just Five Months After Marriage
Rapper Badshah and Punjabi actor Isha Rikhi have confirmed their separation, about five months after their reported March 2026 wedding. In matching statements shared on Instagram Stories, the couple said the decision was mutual and made with respect, while requesting privacy and asking the public not to speculate about the reasons behind their split.
Bollywood
Mirzapur: The Movie Advance Booking Opens Ahead of September 4 Release; Ticket Prices Touch ₹1,800
Advance booking for Mirzapur: The Movie has opened ahead of its September 4, 2026 theatrical release. The big-screen expansion of the popular crime franchise brings back Pankaj Tripathi, Ali Fazal and Divyenndu, while premium ticket prices at select venues have reached as high as ₹1,800.
Bollywood
Ajay Devgn’s ‘Crime Patrol’ Premieres Today: New Season Brings Modern Crime Stories to Sony TV
Ajay Devgn steps into television hosting with Crime Patrol – Crime Ka Current Season, premiering today, August 31, 2026. The new edition of Sony Entertainment Television’s long-running crime franchise will explore stories inspired by crime cases while examining modern social behaviour, digital culture and the need for greater awareness.
Bollywood
Yash’s ‘Toxic’ Crosses ₹214 Crore in 5 Days, but Box Office Trend Raises Questions
Yash’s Toxic: A Fairy Tale for Grown-Ups has crossed an estimated ₹214.10 crore net in India within five days, despite collections falling steadily after its massive opening. The Geetu Mohandas-directed film has also reached an estimated ₹285.20 crore worldwide.
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Kareena Kapoor and Prithviraj’s ‘Daayra’ Builds Buzz as Meghna Gulzar’s Crime Thriller Nears Trailer Reveal
Kareena Kapoor Khan and Prithviraj Sukumaran’s upcoming crime thriller Daayra is building anticipation ahead of its trailer reveal on August 31. Directed by Meghna Gulzar and inspired by true events, the film explores crime, justice and accountability and is scheduled to arrive in cinemas on September 18, 2026.
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‘Mirzapur: The Movie’ Gets ‘A’ Certificate; 3-Hour-17-Minute Runtime Revealed
“Mirzapur: The Movie,” starring Pankaj Tripathi, Ali Fazal and Divyenndu, has received an adults-only certificate from the CBFC. The crime drama will run for approximately three hours and 17 minutes when it arrives in cinemas on September 4, 2026.
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Kriti Sanon Raksha Bandhan Ad Row Deepens as GIVA Explains Why Campaign Was Removed
The controversy surrounding Kriti Sanon’s Raksha Bandhan advertisement has intensified after GIVA said concerns about employee safety—not a rejection of the campaign—led it to withdraw the commercial.
Bollywood
Yash’s ‘Toxic’ Continues Big Box-Office Run, Crosses ₹220 Crore Worldwide in Just 3 Days
Yash-starrer Toxic: A Fairy Tale for Grown-Ups has continued its powerful start at the box office, crossing an estimated ₹220 crore worldwide within its first three days. Despite a noticeable decline from its blockbuster opening day, the film remains one of the major theatrical talking points as attention shifts to its crucial first weekend.
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Hrithik Roshan’s Son Hrehaan Makes Music Debut With ‘This Heavenly Place’, Begins His Own Creative Journey
Hrithik Roshan and Sussanne Khan’s elder son Hrehaan Roshan has officially stepped into the music world with his debut single “This Heavenly Place.” The 20-year-old introduces himself as a singer-songwriter and guitarist, choosing an independent musical path while carrying forward the Roshan family’s long creative legacy.
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Nagarjuna’s ‘King100’ Locks Christmas 2026 Release, Setting Up Mega Clash With Shah Rukh Khan’s ‘King’
Indian cinema is heading towards a major Christmas box-office showdown as Nagarjuna Akkineni’s landmark 100th film, King100, has confirmed a December 24, 2026 theatrical release—the same date already reserved for Shah Rukh Khan’s highly anticipated King.
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Mukesh Khanna Won’t Accept Ranveer Singh as Shaktimaan Even After Crores at Stake — Here’s Why
Mukesh Khanna has again opposed Ranveer Singh playing Shaktimaan, saying the actor has talent but does not fit his image of the iconic superhero. Khanna also revealed that he held back a cheque worth crores and suggested Ranveer could instead play villain Tamraj Kilvish.
Bollywood
Shah Rukh Khan, Ajay Devgn & Tiger Shroff Face FDA Scrutiny Over Vimal Elaichi Ad — What Happened?
Shah Rukh Khan, Ajay Devgn and Tiger Shroff face Maharashtra FDA scrutiny over their Vimal Elaichi endorsement, with the regulator examining whether the campaign amounts to indirect or surrogate promotion of a prohibited pan masala-related brand.
Bollywood
Yash’s ‘Toxic’ Rating Suddenly Disappears From BookMyShow — What Happened?
Yash-starrer Toxic: A Fairy Tale for Grown-Ups has landed at the centre of an online controversy after users noticed that its audience rating was no longer visible on BookMyShow. Screenshots circulating online appeared to show an earlier score of around 5.5/10, prompting questions about why the rating disappeared. However, there is currently no confirmed explanation establishing that the filmmakers, Yash or his promotional team were responsible for the change.
Bollywood
Zee Studios Unveils Major 2026-27 Film Slate: Sunny Deol, Nayanthara, Balakrishna and Nawazuddin Lead Multilingual Line-Up
Zee Studios has unveiled an ambitious multilingual film portfolio for 2026-27, bringing together projects across Hindi, Telugu, Tamil, Marathi, Kannada, Gujarati and other Indian-language markets. The line-up features major names including Sunny Deol, Sanjay Dutt, Nayanthara, Nandamuri Balakrishna, Nawazuddin Siddiqui, Keerthy Suresh, Richa Chadha and Anupam Kher, while spanning genres from action and thrillers to romance, mythology and regional storytelling.
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Bollywood September 2026 Releases: Mirzapur, Haiwaan, Daayra and More Set Up a Busy Month
Bollywood is heading into September 2026 with a varied theatrical calendar led by Mirzapur: The Movie, Haiwaan, Daayra, Vibe and The Vvaan. With crime thrillers, dramas and comedy-oriented titles competing for audiences, the month could become an important test of star power, franchise recognition and changing moviegoer preferences.
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